Every Coat Factory owner had one major ace up his sleeve - fashion. It was not just the citizens of chilly New England and Quebec that wanted well-tailored - if heavy - coats, but also those of the southern and Caribbean colonies as well. Thanks to the ever-pressing requirements of fashion, English colonists living in Barbados simply had to have the fashions that were being worn so proudly (and more logically) in New England. Many were the confused European native who, arriving in the sweltering heat of the Caribbean, found their hosts in full gentlemen's (or gentlewoman's) garb. Yet the benefit for the producer of such fashions was endless.