Coats sell for more than furs.
Fur coats, hats, and other garments were highly valued by monarchs and aristocracy even before the discovery of the New World. Rare skins could fetch exorbitant prices for the trapper and coat maker lucky enough to find them. One can imagine the fur industry's reaction upon the discovery of an entirely new continent brimming over with the pelts of animals unlike anything else on earth. So popular were the furs of the New World, beavers especially, that pelts actually became a form of currency in many remote trading posts.