Tourism is a new gameplay stat in the Civilization V: Brave New World expansion pack, and the key to achieving the new Cultural Victory. It is like the second, offensive part of the new Cultural system of the game - practically an offensive Culture, which affects exclusively the other civilizations, spreading your influence by cultural means. Its sources are unique works of art produced by your civilization, which rise above building a wonderful building, or making lots of theater plays and operas; as well as ancient artifacts dug out by your archaeologists, and then proudly displayed in your museums and Wonders. Their exceptional cultural value impacts other civilizations, spreading the glory of your culture and impressing them.
At the same time, the previously known Culture is used to "counter" other civilizations' Tourism, asserting your own cultural identity and protecting it from the spread and influence of other cultures.
Tourism is similar to Science in that it is only used on the empire level. Its production mechanics, however, are quite different. First of all, the Tourism you generate isn't spent on anything - no Social Policy adoption, no unit and building purchase, etc. Instead, Tourism is just piling up slowly, turn after turn, spreading the fame of your civilization across the globe, or at least to every civilization you've met. Sources of tourism are few, and very scarce in the early and middle game; only in the late game the invention of certain new technologies like flying helps the quicker spread of your influence.
Unlike Culture, which has many sources (including external sources, such as Cultured City-States), the main source of Tourism is Great Works, or Artifacts - both produced exclusively by your civilization's efforts, or won from other civilizations by conquest (and not gifted by anyone). These new game items represent your civilization's unique cultural power which directly affects the other civilizations' own Culture.
Great Works and Artifacts are used by placing them into appropriate slots in special buildings in your cities (in fact, you can't even produce a Great Work or an Artifact if there isn't a free slot of the appropriate type to put it in). Only then are the Tourism and Culture benefits activated. Each Great Work/Artifact provides a base 2 points of Tourism (as well as +2 Culture), and under special conditions may add much more.
All Cultural buildings (except the Monument) now have free slots for Great Works or Artifacts, and consequently, are able to produce Tourism when these slots are filled. You'll need to build them not so much to produce Culture, as to have somewhere to put your Great Works. And of course, many World and National Wonders also have slots, usually multiple, and are thus extremely important for your Tourism.
In addition, there are some late game buildings which are specifically designed to boost Tourism, based on existing Tourism and Culture within the city and surrounding territory - the Hotel and the Airport. They are designed to facilitate the touristic trips of guests and help them experience much more of your Culture. Thanks to them, you can now use the countryside as a source of your Tourism, when people start being impressed not only by dusty ancient items in Museums, but also by nice Culture-generating improvements, such as the Landmarks. Note that both of these buildings require existing base (Tourism and Culture sources), and don't produce Tourism on their own!
All buildings which contain more than one Great Work slot may activate a special Theming Bonus. This produces additional points of Tourism and Culture for the city, without actually having more Great Works or artifacts! Needless to say, activating these bonuses are extremely important for maximizing your Tourism. For more information on this, check here.
Tourism spreads the fame of your civilization's culture to the other nations. This is done automatically to all civilizations you've already met. So you have to try to meet all of them ASAP if you hope to achieve a Cultural Victory, so that you can start influencing them early on.
Influence spreads your basic Tourism output, adding it each turn to a total influence over the target civilization. Some conditions give a bonus to your Tourism score to that nation, contributing for the greater impact of your fame:
- Trade routes - While your merchants are making trades in foreign cities, they are also talking about your nation's culture.
- Open Borders treaties - Free movement between nations has always been important for cultural influence.
- Shared Religion - When you have the same majority Religion with another nation, you surely have a greater common basis to build upon.
- A Diplomat present in the target civilization's Capital - Your diplomat engages in constant propaganda for your nation's interests. Note that this bonus can only activate after the other nation adopts an Ideology, and if their Ideology is different from yours! Think of it as an effort to defuse the -33% negative bonus differing Ideologies confer. If you have the same Ideology as the other civilization, the Diplomat has no effect on Tourism.
The presence of each of the above conditions adds a +25% bonus to the Tourism added each turn to the total. All of these bonuses (except for the Diplomat) are increased to +40% once you adopt Cultural Exchange from the Aesthetics social policy tree.
At the same time, differing Ideology enacts a -33% penalty on Tourism.
Tourism and the Cultural VictoryEdit
Depending on the relation between Tourism and Culture of given two nations, their influence state may be on one of these six stances:
- Unknown (Tourism < 10% Culture)
- Exotic (Tourism ≥ 10% Culture)
- Familiar (Tourism ≥ 30% Culture)
- Popular (Tourism ≥ 60% Culture)
- Influential (Tourism ≥ 100% Culture)
- Dominant (Tourism ≥ 200% Culture)
When you reach the Influential status with every civilization still in play, you immediately achieve a Cultural Victory.
The cultural influence of a specific nation over the others' culture is determined by the relative strength of the nation's Tourism, and the other nation's Culture. The accumulated over time stats are compared, and the result determines the level of influence of the former over the latter, as well as the trend (Rising Slowly, Rising, or Falling). Simply said, the best way to defend against another nation's influence is to develop your own Culture. This will slow down their influence, or even stop it completely or reverse it.
The other things you can do to defend, is not to initiate Trade Routes with them, and not accepting Open Borders treaties (As explained above, both of these increase cultural influence). Also, you can build the Great Firewall wonder to repel the other players' Internet technology bonus.
Tourism and IdeologyEdit
Tourism also plays an important part in the new Ideology system. As in the real world, cultural influence is important when determining public opinion of political matters. In the game, this is represented by the Public Opinion trend, which depends directly on the Tourism output of each nation. When influenced by civilizations with differing Ideologies, if their Tourism is higher than yours, then their influence on your population's Public Opinion is stronger than your own. For more information, check here.
Other gameplay effects of TourismEdit
As of the Fall 2013 patch, Tourism also provides benefits when it comes to achieving the other victory conditions, based on the influence status with other nations.
Science from Trade RoutesEdit
Cultural influence with a certain nation increases Science output from trade routes established with them. So, boost your research by opening Trade Routes with nations you're influencing culturally!
- Familiar: +1 Science per Trade Route
- Popular: +2 Science per Trade Route
- Influential: +3 Science per Trade Route
- Dominant: +4 Science per Trade Route
Your spies become more effective in nations influenced by you culturally. They will take only one turn to establish surveillance in their cities. Higher influence status also makes them operate as if they had already been promoted.
- Familiar: Spends only 1 turn to Establish Surveillance in their cities (also applies to the following stances)
- Popular: Operates at an effective rank 1 level higher than actual rank in their City-State allies
- Influential: Operates at an effective rank 1 level higher than actual rank in their cities and City-State allies
- Dominant: Operates at an effective rank 2 levels higher than actual rank in their cities and City-State allies
When you capture a city belonging to an enemy influenced by you, Resistance in that city will last fewer turns. Also, the city will lose fewer citizens upon capturing.
- Familiar: -25% reduction on Resistance period and Population loss
- Popular: -50% reduction on Resistance period and Population loss
- Influential: -75% reduction on Resistance period and Population loss
- Dominant: No Resistance and no Population lost